Transform Strategy from Ideas to Measurable Results



Align your organization's
aspirations, strategies, and tactics
using the powerful X-Matrix framework.

PRE SALE - Course Release in Nov 2024

See Strategy 
Share Strategy  Realize Strategy

  • Are your transformation efforts failing to deliver expected results?
  • Do your teams struggle to stay aligned to strategic goals?
  • Is your organization creating plans and taking action without clear strategic direction?

Get Aligned and Stay Aligned

The X-Matrix is an A3 template - a powerful single-page visualization tool that helps you connect and align your organization. Based on the TASTE framework, it brings together True North, Aspirations, Strategies, Tactics, and Evidence of success. Unlike traditional strategic planning tools, it reveals the many-to-many relationships between these elements, enabling teams closest to the work to discover and define meaningful solutions while maintaining strategic coherence.

Coherent Transformation Plans

  • Visualize your entire strategy on a single page
  • Align teams, tactics, and outcomes in a clear, structured format
  • Move beyond "deterministic" and "static" transformation approaches

Bottom-Up Innovation

  • Empower teams closer to the actual problems to develop solutions 
  • Learn how to let propositions emerge from people closest to the context
  • Balance strategic direction with tactical execution

Make Strategic Choices
With Impact 

  • Understand how to make intentional choices about priorities
  • Learn to identify not just what to do, but what to stop doing
  • Develop focused strategies that drive real change

Join an Exclusive
Community of Practice

  • Get direct access to Karl and Jim through monthly calls
  • Connect with a community of fellow strategists implementing the X-Matrix
  • Get feedback on your specific organizational challenges 

Want to Scale? Want Strong Teams?
You Need Strategy and Tactics. 

Focused Results | Immediate Implementation 

Let’s make progress together

This was exactly what I needed.

~ Chris C.
I am going back and using this right now.

~ Eddie
 This is exactly the course I was looking for.

~ Joe C.
Meet the instructorS

Karl Scotland

Karl karl karl

Jim Benson

Jim Jim Jim
Patrick Jones - Course author